Marisa Tomei Looking Fabulous
Any popular event is a link bait opportunity. Link baiting can help a site gain links and traffic. The creative challenge is how to connect the event to what you do. Say your website was about your portable toilet company maybe you could write how the Academy Awards are a load of crap. That would be a controversial spin. Taking any side of something people have strong feelings can be a good link bait piece.
Say you had a site about your chocolate truffles company, you could write “How to celebrate the Academy Awards in style” If your company site sold real estate you could figure out how many acres of red carpet are used for the Academy Awards and write about that, maybe “The red acres of the Academy Awards” . Kind of piques the curiosity and relates to what you do and could capture some of the interest surrounding the event.
Like I will do with this post you can put it out on whatever social media you use. Sites like digg, mixx, reddit, propeller and newsvine can work well and offer additional opportunuties to show up in search engines or news. If you gain some trackbacks and re-tweets you could see your traffic and link profile grow. Stumbleupon, Amplify.com, Facebook can all be used to get an initial push off. You can also look to target sites that connect to the niche, in this case maybe Zimbio or glam.com.
You can ask people you know to add a comment as well. If your post is imaginative enough it will pick up momentum. The challenge is to connect to the event with a creative connection. I do offer link bait writing and promotion as a service, message me and I will let you know what I can do for you.
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{ 2 comments… read them below or add one }
Warner, You’re always poking use with new and innovative ways to promote our products. As soon as I started reading your post I slapped my forehead and exclaimed, “Of course. Why didn’t I think of that?”
In the future I’m going to be looking for other current events to associate my products with.
Thanks for using your brains cells for a creative approach to Internet marketing.
Twitter: manduratopearn
I always count on you to come up with a clever twist on the everyday things around us, Warner. I just read the other day about how many people are getting so tired of Academy Awards and how they always go to the same people they need to create another category- like The Second Best Actress that is not Meryl Streep! Or just have 100 nights of awards and get people super tired of hearing about them because of Award Overload!
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