How Do People Find Your Business Online?

December 13, 2009

People either are or are not finding you through the search engines and by having links around the net.

Search engines: 81%
Link from another site: 59%
Viral marketing (word of mouth): 56%
TV: 48%
Guessed URL: 41%
Online advertising: 20%
Radio: 19%
Direct mail: 10%

From this list, links from other sites and word of mouth, you can see how social marketing is [...]

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SEO Manifesto

October 13, 2009

SEO as I do it is about more than getting found on page one. SEO is a marketing and sales operation. It includes publicity and creating “buzz”. A combination of content creation, social marketing, and link building will get better results. Sales Results. Targeted to potential customers.
Link building, which is a fundamental part of SEO, [...]

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Some Good SEO Blog Reads Monday Oct 12

October 12, 2009

Twitter deal to provide Google with real-time tweets could impact SEO strategies http://bit.ly/13jwVd

Twitter User Arrested For Helping Pittsburgh Protesters Evade Police http://bit.ly/4hgPZ6

4 Visual Charts on the Value of SEO Tactics http://bit.ly/14w89C

Five More Search Tools You Should Know: Twitter Edition http://bit.ly/ygahc

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SEO means more than getting on page one

October 12, 2009

Search Engine Optimization as I do it is about more than getting found on page one. SEO is a marketing and sales operation. A combination of content creation, social marketing, and link building will get better results. Targeted to potential customers.

Link building, which is a fundamental part of SEO, works best in targeted directories, related [...]

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Natural Search Opportunity

September 25, 2009

I found some interesting statistics in the value of natural search today while reading a post at the Search Engine Land Blog
The natural search opportunity
Allow me to humor you with some industry facts:
* Search, as an industry, is growing from a $12B industry in 2007 to a $25B industry in 2011—100% growth in just 4 [...]

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Getting The Most Out Of Page One Google Results

July 9, 2009

Getting a page one Google result is great yet it begs the question how to get the most out of that position. Most commonly people believe the keyword phrase with the most volume is the best.
The best keyword phrases are the long tail phrases with 3-5 keywords, and not only because they are [...]

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If you’re not on Page One Google Why Not?

July 9, 2009

90% of all the search traffic comes from page one.
If you are not on page one you are not getting the search traffic
you should be getting
I can make you be on page one of Google in multiple positions for
the terms your customers use when they are looking to buy.
More than traditional SEO, I create targeted [...]

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Will The Evolution of Local Search Leave You Behind?

July 8, 2009

Was reading an interesting article
The Importance of Local Search Today.
They mention a couple interesting points
“Search is constantly evolving, from general web search such as the old giants Yahoo, AltaVista and Excite through to the current day of Google.”
Google never sleeps, just like rust.
“According to a Piper Jaffray 2008 research paper, 30 percent of all [...]

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How To Make Your Customers Find You

July 8, 2009

Want to know how to make your customers find you? Put the right bait where they will find it.
Lure them into your sales funnel by providing what they are looking for.
What are they looking for ? Information. That is where we all start, say I am interested
in boots. I type boots into the search engine, [...]

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Selling with Content

July 2, 2009

There is no one answer to what people are looking for online. When you want to sell something the best way to get the attention of customers is to offer content they are compelled to be drawn to. Who can say what that is? You, better than anyone. You know your customer. Especially if you [...]

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