Because 70% of new web traffic comes from searches you get the most results being on page one of Google.
If you focus in offline advertising you may use the yellow pages or local newspaper advertising, the problem is you never know how well it is working and if you do much of it the costs really add up. Online you can use adwords – where the ads show up on the right side of search results- many people do, but adwords can easily cost thousands of dollars a month, not only that research shows only 30% of people will ever click an adwords paid advertisment.
You can hire a Search Engine Optimization company, and, if they are legitimate, they may help you. They usually only get your one website as a result on page one.
As part of my comprehensive promotion system I have helped companies get multiple page one listings for the words your customers use to find what you offer.
Social Marketing can be useful in brand and relationship building but direct selling is discouraged and will give you a bad reputation.
Multiple page one Google results from content targeted to your customers turns their interest into traffic coming to your site. More and more people are looking online to find local businesses. If your competition is there and you are not it is costing you.
Every promotion is designed to meet the specific needs of your individual business.
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