I found some interesting statistics in the value of natural search today while reading a post at the Search Engine Land Blog
The natural search opportunity
Allow me to humor you with some industry facts:
* Search, as an industry, is growing from a $12B industry in 2007 to a $25B industry in 2011—100% growth in just 4 years (SEMPO)
* CPC costs are on the rise—Google’s average CPC rose 15% last year
* Consumers click on natural listings 85% of the time according to research (from Forrester)
* Meanwhile marketers spend 85% of their search budgets on paid search (according to Marketing Sherpa)
* 56% of Google queries have 0 paid ads placed (each of those queries present 10 “non-paid” or natural search results (or for the forward thinking, “ads”) on the results page) (according to comScore)Clearly, natural search presents marketers with a much bigger pool of potential consumers—each of which can be acquired much more profitably than by any other means.
Yet oddly enough companies continue to spend most money for paid search. When it comes to Local Search many small businesses do not believe people search for them or their services and products online.
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