Looking Back At Some Hot Google Topics of Early and Mid 2011

History repeats itself, especially when people do not learn from history and make the same mistakes. 2011 has been a big year for the Internet and SEO (maybe one of the most memorable of recent years) and the playing field has changed dramatically.

 

Obviously one of the biggest game changers was Panda. So let’s talk a little bit about that first.

 

Panda did what every single offline business owner, that puts up a website so that they can have an online presence, hoped it would. It gave them a chance. It killed content farms that left the writers of comapnies baffled on what they should do.

 

Side Note: One of my favorite articles on the subject, can be found here, as it clearly states what happened during Panda, and how to survive it. Very Interesting Stuff

 

Did Panda Kill Content Farms?

 

You know the saying “What doesn’t kill you makes you stronger?” The same may hold true with content farms. They seem to be here to say, because believe it or not, they are still cost effective. They will have to adjust of course, but if a farming website can outlast a Panda update, and make the changes necessary to make it to the top of the SERPs once again, then it will just make them that much harder to knock down again in the future.

 

It is much like Evolution. If nature keeps throwing things at an organism that makes them fizzle out, but the strong one continue to make it, then as a species they just get stronger and stronger. The only way to truly get rid of them is to totally eliminate them – in the case of sites like Google that means outlawing them from their search engines. Newer search engines like Blekko.com have already done this and have completely banned content farms from their website – even eHow!

 

One route that could perhaps help minimize the effects of content mills and how they are saturating the SERPs (or were) is Google Plus. Google Plus is another event that took place this last half year of 2011 and even set some records in terms of growth for a social media website.

 

The website was named “the Facebook killer” by a lot of people, however this is not even close to being true. The site generated a lot of buzz, but really, do you even use it? We have a humungous Facebook addiction as a whole and it might take a little bit more innovation besides circles to get us going about Google Plus.

 

What they are trying to do with it however is start trying to do sort of what Bing and Facebook are trying to do with  Bing’s search engine, which is create a “decision engine.” They want to turn people into their algorithms, and that will give their algorithms a little bit of artificial intelligence. This will be much harder to manipulate in the future – and may even make so that many SEO’s are out of a job!

 

A lot has taken place in the last year in terms of Google Updates and new products. It will give rise to new innovations for the future and the ever changing world of the Internet.

This article was written by Philip P Russell who has been working in the Internet marketing industy for the last 3 years. Philip helps to run and maintain www.CreditDonkey.com by day, where you can find credit card applications at any time.