Some interesting points on good link building in this video by Matt Cutts. A lot of things anybody can do.  I see most of these as being link bait. Link bait sounds like a cheap trick but it really means making or adding something that people want to link to and talk about and share.  Making link bait go viral is another part of the concept but good content tied into these linking ideas will tend to have that effect.

One thing he mentioned, probably because he sees it so often, is have a site with good site structure so it can be crawled by Googlebot. While that is not exactly link building, it is important, and a much too common. It is so common I wrote a guide on building a site for SEO to give to my clients. Get a free copy (without having to get on any mailing list) just click this link.

A few highlights:

• Controversy is overdone and does not always reflect well on your site.
• Participating online, Social Networks, Forums, Answering questions that help others.
• Original research.
• Videos and Online Conferences
• Newsletters, getting them to subscribe
• Lists are getting “tiresome” but they work.
• Get a blog.
• Make a Firefox or WordPress Plugin/Addon
• Make a How To, especially if it something you figured out.
• Make a service like an SEO Tool or an easy to do list.

Matt: If you read this, please either grow your hair back or get a bunch of tattoos, and please leave a comment. Thanks.

Matt Cutts on effective techniques for building links is a post from: Page One Business

Marisa Tomei Looking Fabulous

Any popular event is a link bait opportunity. Link baiting can help a site gain links and traffic. The creative challenge is how to connect the event to what you do. Say your website was about your portable toilet company maybe you could write how the Academy Awards are a load of crap. That would be a controversial spin. Taking any side of something people have strong feelings can be a good link bait piece.

Say you had a site about your chocolate truffles company, you could write “How to celebrate the Academy Awards in style” If your company site sold real estate you could figure out how many acres of red carpet are used for the Academy Awards and write about that, maybe “The red acres of the Academy Awards” . Kind of piques the curiosity and relates to what you do and could capture some of the interest surrounding the event.

Like I will do with this post you can put it out on whatever social media you use. Sites like digg, mixx, reddit, propeller and newsvine can work well and offer additional opportunuties to show up in search engines or news. If you gain some trackbacks and re-tweets you could see your traffic and link profile grow. Stumbleupon, Amplify.com, Facebook  can all be used to get an initial push off. You can also look to target sites that connect to the niche, in this case maybe Zimbio or glam.com.

You can ask people you know to add a comment as well. If your post is imaginative enough it will pick up momentum. The challenge is to connect to the event with a creative connection.  I do offer link bait writing and promotion as a service, message me and I will let you know what I can do for you.

What do the Academy Awards have to do with SEO? is a post from: Page One Business