From the category archives:

Link Bait

Matt Cutts on effective techniques for building links

April 4, 2010

Some interesting points on good link building in this video by Matt Cutts. A lot of things anybody can do.  I see most of these as being link bait. Link bait sounds like a cheap trick but it really means making or adding something that people want to link to and talk about and share.  [...]

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What do the Academy Awards have to do with SEO?

March 6, 2010

Any popular event is a link bait opportunity. Link baiting can help a site gain links and traffic. The creative challenge is how to connect the event to what you do. Say your website was about your portable toilet company maybe you could write how the Academy Awards are a load of crap. That would [...]

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