Ethical Selling Online

Businesses Must Get Proactive About Managing Their Online Reputation

November 15, 2010

If you are not actively tracking what people are saying about your business online you may get a rude surprise.
Effective use of online reputation management means making it easy for people to contact you to resolve problems before they feel the need to publish a lot of negative information online.
“What’s the value of [...]

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Selling with Content

July 2, 2009

There is no one answer to what people are looking for online. When you want to sell something the best way to get the attention of customers is to offer content they are compelled to be drawn to. Who can say what that is? You, better than anyone. You know your customer. Especially if you [...]

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