People either are or are not finding you through the search engines and by having links around the net.

• Search engines: 81%
• Link from another site: 59%
• Viral marketing (word of mouth): 56%
• TV: 48%
• Guessed URL: 41%
• Online advertising: 20%
• Radio: 19%
• Direct mail: 10%

From this list, links from other sites and word of mouth, you can see how social marketing is very important. Notice how low online advertising is. Direct mail is low but I think that has more to do with how little online people use it. A compelling message on a post card with a link can be effective if only because people will read the card to see if they need to throw it away.

How Do People Find Your Business Online? is a post from: Page One Business

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1. Most People Seacrch Online For Local Businesses
2. Online Results for Offline Businesses
3. Online Marketing Hermosa Beach

Are They Going To Find You? Are You One Page One For Your Key Terms? If You Want Multiple Listings On Page One We Should Talk.

* More than 74% internet users conducted searches for local services online last year, and 45% of all local searches were performed with the intent of finding a business (reference Kelsey Group, published by Internet World Stats – September 2004 (http://www.internetworldstats.com/articles/art070.htm))

With the boom in computer literacy and widespread internet access, millions of consumers are searching online every day for professional services.1

Online market for Professional Services

* 84% of internet users have used search engines – and on any given day 56% of those online use search engines 2
* 68% of users say that search engines are a fair and unbiased source of information for locating professional contacts 3
* 92% of CFOs, treasurers, and cash managers use the Internet to obtain information about professional services 4
* 62% of users are not aware of a distinction between paid and unpaid search results 5

ref
1. Sys.con Media Research (http://www.sys-con.com/read/filter/sys-con.htm)
2. Pew Internet & American Life Project, ‘Internet searchers are confident, satisfied and trusting’ January 2005 (http://www.pewinternet.org/PPF/r/146/report_display.asp)
3. Ibid.
4. Clickz, ‘Financial professionals increasing net use’ – April 2001 (http://www.clickz.com/stats/sectors/pro … php/752341)
5. Stompernet Stats

Are They Going To Find You? Are You One Page One For Your Key Terms? If You Want Multiple Listings On Page One We Should Talk.

Are You Capturing The Contact Information Of Your Website Visitors? If You Want To Build Your Business We Should Talk.

Skype Me – warner44 or Call me Warner 310-594-3304

Most People Seacrch Online For Local Businesses is a post from: Page One Business

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1. Page One Google So What

Page One is where the traffic is. As much as you may quickly get a page one listing with many modern methods it still takes quality content to stay there. The more competitive the market the more consistent the effort needed to keep a page one position.

Using the most advanced methods and getting small offline businesses on page one for multiple searches will increase leads and foot traffic. The more people who can find you online and begin the ongoing process of becoming a customer the more your business grows.

In this current economic malease getting as much available business as possible can be a make or break proposition.

The focus here is offline local small businesses. These are, always have been, and always will be the backbone of our economy. This is where innovation meets blood, sweat, tears, then adds passion and desire to express one’s own vision.  Multiplied millions of times this is the true economic powrhouse.

Small ofline businesses have been poorly served in way too many cases. I have seen this in talking to them and dedicate my efforts to provide effective, productive and profitable solutions.

Page One Google So What is a post from: Page One Business

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