If you are not actively tracking what people are saying about your business online you may get a rude surprise.
Effective use of online reputation management means making it easy for people to contact you to resolve problems before they feel the need to publish a lot of negative information online.
“What’s the value of reputation to the success of your local business? In short: it’s priceless.
Reputation is, essentially, what others say about you. And for years, reputation was mostly shaped and influenced by word of mouth and through advertising in yellow pages, broadcast and print media, and direct mail.”