I was reading around the net and found this link building discussion by Eric Ward, one of the real masters of creative and effective link building. This quote slapped me in the face because I see this happen much too often.
Put more simply, John took the easy way out. Throw money at a bunch of link building services and vendors, and watch the rankings improve and the cash register jingle. What he, and for that matter, thousands and thousands of website owners are finding out, is that these cut rate and pre-packaged cookie cutter linking services will never break through that glass ceiling and get you to the promised land of page one, let alone position
This is one heck of a well turned phrase “cut rate and pre-packaged cookie cutter linking services”.
Of course if you want serious results moulded to your business goals you may need to drop ALL the money you waste on adwords and yellow pages and hire a real link builder. You don’t have time to learn this, most likely you are running your business. Quality does not cost, it pays.
