Link Spam means a building a bunch of links thrown around to all kinds of places that are not relevant to what Google sees when it looks at your website. This can be blog farms, some forum posts, profile links, and pligg site link spamming.
That is all you get from many SEO services out there. You know, the ones cold calling you and they won’t get off the phone. They often want an iron clad contract too. Of course its cheap, it takes less work to flip the switch on some automated software than to think through what a business and web site really need.
I find the most relevant words the buyers type then get you placed for those terms with quality content that lasts, individualized to your site and your business and your goals.
Google is getting better and better at knowing what link spam is.
Mostly they just ignore the links which means you pay for no results. Sometimes they have been known to take sites with lots of link spam right out of all search results.
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