Included below are some of the latest 2012 Link Building posts and guides, a video on link building from Affiliate Summit and a couple of pictures I liked.
{ 0 comments }
In just a short span of time, Facebook has already become a force to be reckoned with. It currently has about 250 million users in more than 140 countries worldwide. According to cnn.com, Facebook is now the number 1 site online. With such a huge number of registered users, it is no wonder why online marketers all over the globe have started using Facebook to promote their products and services. Facebook marketing is all the rage these days. The thing is many neophytes are doing it all wrong. Yes. There is a proper way to market using Facebook. Here are four easy ways to market in Facebook.
· Create a Facebook fan page. Making your own fan page is a practical way to market on Facebook. There are business owners who create a personal account for their brands. Don’t make this mistake. With a personal account, people would have to go through the trouble of adding you up or approving your friend request. Plus there is a 5000 friend limit for personal accounts. Pages, on the other hand, don’t have a limit to the number of likes it can have. Plus people won’t have to “add” or “approve” you. All they have to do is click “like”
· Make them “like” you. Once you have a fan page, the next step should be to market your fan page. Make some noise on Facebook. Get people to “like” your page. Now there are many ways to do this. You can do it the hard way. You can campaign individually to your friends and request them to like your page. You can chat with them, send a PM or post on their walls. This can work. However, it’s a very time consuming process. And remember that time = money. Or you can hold a contest or a promotion. Give them an incentive for liking your page.
· Put large photos on your page. Check out the fan pages of Chanel, Kitkat and McDonalds. They all have one thing in common. They have tall profile pictures. If you want people to notice you, don’t put miniscule pictures on your page. Make them big, bold and eye-catching.
· Put a welcome tab. Check out the pages of Ben and Jerry’s and Coca-Cola. They have a huge welcome tab that just grabs your attention. A welcome tab is important because it tells people in a nutshell what your page is all about. You can put a video of your latest product or a picture of your current promos.
These are just four of the most basic ways to market using Facebook. They are easy to do and you won’t have to spend a cent! So what are you waiting for? Give these tips a try today.
“Amy C. is an interior decoration aficionado and online marketer. She also likes testing and trying new home and office decorating themes. In addition to being an interior decoration hobbyist, she enjoys designing calming solar fountains and glass art. Amy invites you to browse her delightful collection of glass vases “
{ 0 comments }
Facebook pages work best if you are a major retail B2C brand or company.
In this list I have not included musicians, entertainers, actors & actressess or movies which we covered in the last post the “The World’s 20 Most Popular Facebook Pages“. Like Twitter the top ranked on Facebook are celebrities who attract passionate fans to their sites.
Here we look at the Top 10 Global companies or brands that are not a rock star, movie star or a musician.
Starbucks has pursued a focused social media and digital marketing strategy including making broadband wireless free in its stores and also adding value by providing digital content free. Digital marketing as a percentage of marketing spend including social media is growing much faster than traditional marketing. Ford has announced that it will be spending 25% of its marketing on digital which is 100% more than the market average of 12% according to Reutersand is concentrating a lot of dollars in social media competitions due to its success with itsFord Fiesta Movement campaign.
You will notice that Facebook is often used for promoting competitions as Starbucks, Skittles and Converse display on their pages below.
1. Starbucks: 16,366,438 Fans (Ranked 10 Globally)
They are not the top ranked Facebook page for not following best practice Facebook strategies and so this page includes a call to action (see, join and send), asking to engage with their fans and integrating and linking other social media channels in their Facebook page.
2. Coca-Cola: 15,863,959 Fans (Ranked 13 Globally)
Coca Cola displays the importance of a multiple media strategy to spread its brand images, video and content by including
- MySpace
- YouTube
- Flickr
in its Facebook page right near the top.
A call to action is seen with its call to “Click to become a Fan”. It also promotes their fans to drive engagement. Images and video have always been a strong part of Coca Colas traditional marketing and this brand marketing is maintained on its Facebook page.
3. Oreo: 12,616,818 Fans (Ranked 26 Globally)
Making heroes of your fans is always a good Facebook strategy and Oreo displays this with its major banner on the left with a Fan displayed from Georgia, USA (Catherine M).
Oreo doesn’t link to any other social media like Twitter or even its website.
4. Skittles: 11,912,772 Fans (Ranked 30 Globally)
Competitions or games have proven to be a great way to engage fans and Skittles does this with a Game called “Mob The Rainbow” which is consistent with its brand. Twitter is integrated and its website.
5. Red Bull: 10,634,430 Fans (Ranked 36 Globally)
So Red Bull wants you to “like our page” so provides a big image with a call to action, it is very clear that it wants to grow its Facebook fans. Red Bull with its action and sport focus also provides a Tab to take you to its athletes page. There is only one link which takes you to its website.
6. Disney: 9,227,053 (Ranked 42 Globally)
Video is centric to Disney so here on Disney’s Facebook page we have an online video promoting its latest film “Tangled”. Good to see it promoting and integrating its Twitter and YouTube Channels.
7. Converse: 6,473,795 Fans (Ranked 71 Globally)
Want to have a bit of fun. Converse put together an online tool that allows you to make a cool and maybe strange profile. No social media cross channel promotion here.
8. Pringles: 6,322,323 Fans (Ranked 82 Globally)
Engagement here is encouraged by the Facebook page asking you to join the Conga line so it is good to see the call to action being implemented, again no other social media links in evidence or even a website.
9. ZARA: 6,312,517 Fans (Ranked 83 Globally)
Images are vital to fashion so strong fun photos are an important part of ZARA’s Facebook page. They promoting other media with a Zara Fashion Magazine but there are no calls to action.
10. iPod: 5,952,748 Fans (Ranked 89 Globally)
Apple’s reinvention in the last 10 years started with the iPod. Its Facebook design doesn’t seem to match its design finesse that we have come to see on its products. Bland but obviously a successful Facebook page by making the top 10 company and brands globally.
Jimmy Adams works at RebatesValley, a Coupon Website. RebatesValley Provides Bagking Coupon, overstock coupon code and coupons for various online stores. Please visit rebatesvalley.com
{ 1 comment }
