by warner on March 17, 2010
The sky is the limit
There are lots of ways to increase web site traffic.
You can increase website traffic by building links.
Links are better for web site if:
- The content of the page you are linking from is similar to the page you are linking to.
- The site you are linking from has lots of traffic itself.
- The site you are linking from has high PR and is trusted by Google.
- The link you are using is an Anchor Text using a good for you keyword.
- The keyword used in the Anchor text is in the context of related writing.
You can increase your website traffic by blogging.
Blogging personalizes your site and if you use good for you keywords in the title and content of your posts and pages you will get better search engine results. Search engines mostly index text so writing as much as you can is always an improvement.
You can increase your website traffic by picking the best keywords.
Selecting keywords can be a science and an art. The better you understand your market the better keywords you will recognize. When you know what problems the people in your market are looking to solve you will pick better keywords. Most niches have thousands of keywords and those are just the tip of the iceberg. If you examine the Analytics for your site you will see all kinds of phrases bringing traffic that are only kind of similar to your main keywords. Keywords the person looking to buy are different from keywords people who are just looking will type. The buyers usually use more words. The buyers often use part numbers.
You get more traffic to your website by making your site easier to index.
Having an xml sitemap available may be fundamental but you would be surprised how many clients have not done this. An XML sitemap makes it easier for SE spiders to index all your site. You can also use it to show the best pages and avoid duplicate pages. Many ecommerce sites have items, categories, and manufacturers that mix and create multiple duplicate pages.
You can get more traffic to your website by using the best keywords in your page titles and descriptions.
By simply putting keywords that have reasonable competition and sufficient searches in your title tags and using them in your description tags you can often gain a better search engine results pages (SERPs) position. You may have an ultra competitive term you can replace or modify with a term which is much easier to rank for. This can often provide a rapid improvement.
So those are a few things you might want to see if you are really optimizing for on your site. Let me know how it goes. Do you have any favorite strategies or tactics that have worked for you?
by warner on March 17, 2010
Shells in the Garden
One of the most cost effective website promotion services available is search engine optimization (SEO). Once you get the work done and are ranking in page one of Google and other search engines all the traffic is completely free. 24 hours a day, 7 days a week, whenever people search for what you have to offer, there you are.
Blogging is a part of a good SEO campaign in my opinion. Blogging is social and if you have done your keyword research well using the best terms in your posts, pages, and titles can generate a lot of traffic. Blogging is a great way to personalize your business and help people feel familiar with you. Great blogging software like Wordpress is free.
Keyword research, effective site structure, focused content, tracking what works and fine tuning, building links where people who are interested in what you offer can find you. That is the essence of what a cost effective SEO plan is all about.
If you have a good plan in place you can work with whatever budget fits. You can spend more to get faster results or spend less and get the same results over a longer time.
by warner on March 16, 2010
Does This Car Have SEO?
Huh? With SEO you buy traffic at the start, then, if done well, the traffic is free after a while. You will pay for SEO. One way or another. You can spend your time or spend your money, it kind of depends which you have more of and how you want to allocate your resources. Even when you are creating your website you are doing SEO. Whether your content is effectively connected to SEO principals or not it will still get indexed.
Sure you can build links and promote online socially forever but if your site is getting traffic and conversions you can take a vacation. Your site will still get traffic. You can create a new site, you can study Rocket Surgery, and your site will still get traffic. Free traffic. Yes you may from time to time want to make sure it is all working and sometimes there will be changes in your site’s search engine rankings but if you built on a solid foundation of good content and linking you will be in the search engines a long time. Your grandchildren’s grandchildren maybe even.
I wrote a goofy post on The Original Adventures in Internet Marketing Blog about what do rich people buy online in 2007 and it is number 1 page one for what do rich people buy. I was just learning about affiliate marketing and knew I needed to write a blog just so something would exist and I figured a blogging about what I learned would help. I haven’t written on that blog for a while but that post is still page one number one. I still get traffic from that post.
Maybe the Internet will evolve into something we cannot even imagine. A neural psychic pill the size of a microbe maybe, but until it does there will be search engines and with SEO they will help people find what you offer.
